Developing brands and fans

Improve brand value by supporting athletes and teams

Admiral started as a uniform supplier for the Royal Navy in 1914 and has built a solid brand. The original logo mark with an impressive border pattern is inspired by the sleeve badge of the Admiral (British Navy Admiral). In the 1970s, Manchester United was signed as an official sponsor of major British national clubs and the England national team.

This time, in the FOOTBALL category, which is a return to our roots, we will strive to further develop the brand and improve its value, starting with the contract with Jubilo Iwata.

Admiral brand site
https://www.admiral-gb.com/

Maintaining the brand concept and developing it into a long-lasting brand

ADMIRAL, TOROY, LIBERTYBELL, and other domestic and overseas brand business support and coordination of license agreements with domestic manufacturers. While maintaining the brand concept, we control commercialization that meets market needs, carry out promotion and marketing activities, and nurture it into a long-lasting brand. In addition, we conduct collaborative projects with brands and artists, develop original brands, and propose projects that create added value that can contribute to sales expansion and image improvement.

Pioneer of sports fashion

In the 1970s, signed a contract as an official sponsor of Manchester United, a major English national club and the England national team. In the 1980s, it supported not only soccer, but also sports such as cricket and rugby, and became famous as a total sports brand. As a pioneer of sports fashion, which is now commonplace, he laid the foundation for tie-ups between professional teams and sports brands.

TY Sports Management Co., Ltd.

Through the athlete management business, we will support the development of athletes' competitive activities and sports, and contribute to increasing the value of sponsor companies. Our brands, mainly Admiral, have been worn by tennis players, including golfer Satoshi Kodaira.

http://www.toyotsufashionexpress.com/