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#04 A trip to meet the finest high-count shirts

  • 2022.7.1
  • EDITOR'S PICK

have your own standard. you will love the shirt.

Premium cotton exclusively imported by Toyo Cotton (a wholly owned subsidiary of our company), its name is "SuvinGold".

Less than 8% of the cotton produced in 90 countries around the world is called high quality cotton.
Among them, there is a premium cotton with high rarity called phantom.
0.003% of the total cotton production, its existence is not well known even in the industry.
Super long cotton (*) carefully grown and hand-picked at a designated farm in South India. Hand-picking ensures that the cotton reaches the spinning mill in a soft state without being damaged by machines.
The type of cotton is "SUVIN". The title of "GOLD" given only to the 1st and 2nd picks of cotton that has grown by absorbing the best nutrients of the soil.
Soft, supple, elegant luster, and beautiful colors. The cotton was spun into 150-count thin thread and used. You can enjoy the luxurious comfort unique to the 150th.
* Extra-long cotton: Cotton with long pile fibers of 3.5 cm or longer. It is said that the longer the pile of cotton, the higher the quality.


To the cotton fields of India "Subingold"


Subingold | Maker's Shirt Kamakura Official Mail Order

President Kashiya also wore a shirt made of fabric made from SuvinGold and took a picture.

TOYOTSU FACES branding the whole Toyota
A relationship where you can laugh together and resonate together.

Editor-in-Chief
Masahiro ISHIHARA

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