Toyotsu Unifashion Co., Ltd.
the face of the company
to design.
- INTERVIEW
- #002
00.03.33
what you wear every day,
Don't lose sight of that premise.
Our Strengths is
Design power
I can proudly say,
Appearance is part of the design
It's not too much.
Threading through the sleeves every day,
the major premise that
Don't forget.
STORY Member
Toyotsu Unifashion
Representative Director and President
Kohei Matsuoka
Planning and design manager
Mariko Hattori
designer
Yoko Asano
designer
Yuno Mitsui
graphic designer
Iwase
Sales
Tomoyuki Kakinuma
“We can confidently say that our Strengths is design, but appearance is just one part of design. is Chief Hattori of the Planning and Design Office. Stations, supermarkets, company reception desks, restaurants, convenience stores, and so on, everyone comes into contact with uniforms on a daily basis. However, it's hard to remember what kind of uniform that store had, unless you're familiar with it. Even more so when it comes to company uniforms. A uniform that is too obvious. However, from the point of view of those who work in uniforms, it is not something special, but rather a “work clothes” that they wear every day. Due to the characteristics of work clothes, unlike apparel, the same materials and the same design will last for 3 to 5 years at the earliest, and 10 years or more at the longest. Uniforms are also the face of companies and factories. Just like Corporate Philosophy, it is not something that can be changed over and over again. Once a transaction is established, orders for repairs, repairs, additional arrivals, etc. will continue during this period, unless there is a big deal. Conversely, if a third-party product is installed, the sales team will need to keep coming back frequently so as not to miss any upcoming renewal opportunities. The process of designing the business has already begun before the actual design of making uniforms.
STORY Member
Toyotsu Unifashion
Representative Director and President
Kohei Matsuoka
Planning and design manager
Mariko Hattori
designer
Yoko Asano
designer
Yuno Mitsui
graphic designer
Iwase
Sales
Tomoyuki Kakinuma
That's why we
wear a uniform
Of course, companies
take a chance
grabbed me
for the efforts of the sales team
I want to repay you with all my might.
It's also about "designing"
if it's one
I am thinking.
Of the 40-person sales team, about half, or just under 20, are in charge of new business development. The number is over 1,000 per year. Uniforms take a long time to change, so it is rare to meet a company that wants to renew or create a new one. Therefore, new parameters must always be increased. In addition, it is not a sudden order, and most of them are in a competition format, and there are about 10 participating companies each time. Encounter is just over the first hurdle. The sales team carefully listens to the client's needs and hands over the baton to the design team.
Of the 40-person sales team, about half, or just under 20, are in charge of new business development. The number is over 1,000 per year. Uniforms take a long time to change, so it is rare to meet a company that wants to renew or create a new one. Therefore, new parameters must always be increased. In addition, it is not a sudden order, and most of them are in a competition format, and there are about 10 participating companies each time. Encounter is just over the first hurdle. The sales team carefully listens to the client's needs and hands over the baton to the design team.
how to design
The design team continues to discuss. The design is
the company
Are you expressing yourself?
the company's history,
wearing a new uniform
how the company will change
When comparing a company to a person
whether you behave well,
From hairstyle to language
Thorough discussion before actual design.
verbalize them,
Output in uniform.
After outputting
Thoughts put into the uniform
until the presentation
is our design.
the company's history,
wearing a new uniform
how the company will change
When comparing a company to a person
whether you behave well,
From hairstyle to language
before actual design
Thoroughly discuss.
Verbalize them and output them on uniforms. Our design is from the output to the presentation of the thoughts we put into the uniform. In addition to the visible design and the completeness of the concept, the presentation greatly influences the order. In some cases, we may team up with partner companies that perform stage productions. Every company is desperate because it is something that will be used for 10 years if it is decided.
how to design
The design team continues to discuss. The design is
the company
Are you expressing yourself?
In addition to the visible design and the completeness of the concept, the presentation greatly influences the order. In some cases, we may team up with partner companies that perform stage productions. Every company is desperate because it is something that will be used for 10 years if it is decided.
You can use what you can
one of the designs.
One of the design Strengths of Toyotsu Unifashion, which other companies do not have, is the organizational strength of the Toyotsu Group. There are as many orders as there are companies that want to make uniforms. I want to fulfill that wish as much as possible. For the first time in Japan, the Toyota Tsusho Group has adopted corporate uniforms made from fair trade certified cotton, which is a good example. “Achieving a sustainable society is a top priority for many companies. If you can express this through your uniform, which is the face of your company, you should do it. Fortunately, the Toyotsu Group handles cotton. I was able to do it.”
The guides on the Hato Bus move a lot in contrast to their glamorous appearance. While pursuing ease of movement such as raising and lowering the left and right hands and getting on and off the bus, the uniform is light and sweat absorbent. Ms. Nishi, the guide who actually uses the skirt, praises it highly, saying, "The vivid colors and the stretchy skirt make it easy to put your legs out and move around."
The diamond-shaped part under the armpit is called "Diamond Cut", and Toyotsu Unifashion is applying for a patent. The ease of raising and lowering the arms is remarkably different, and the bellows on the waist also reduces the pulling of the fabric peculiar to the cover, making bending and getting up smoother. And the back side of the invisible fabric is devised to dissipate static electricity, and the attention to detail resides in the uniform.
the market is
It will continue to spread.
Today, the environment surrounding uniforms is definitely evolving. Not only is it functional, but it also plays a role in corporate branding, such as improving employee motivation, and demand is increasing. It can be seen from the fact that sports manufacturers and apparel brands that have not dealt with corporate uniforms until now are entering the market one after another.
Today, the environment surrounding uniforms is definitely evolving. Not only is it functional, but it also plays a role in corporate branding, such as improving employee motivation, and demand is increasing. It can be seen from the fact that sports manufacturers and apparel brands that have not dealt with corporate uniforms until now are entering the market one after another.
this is a chance
I catch
apparel and sportswear
how to make it with us
because it is undeveloped
good points of each
if you share
the market itself
It should be bigger.